Menu Design, Merchandising and Marketing: Food Service Industry Personnel Involved in Menu Design Merchandising and Marketing - Hardcover

Seaberg, Albin G.

 
9780843622225: Menu Design, Merchandising and Marketing: Food Service Industry Personnel Involved in Menu Design Merchandising and Marketing

Synopsis

Here in a single, thoroughly updated volume, is everything you must know to develop a menu that will dramatically enhance a restaurant′s image. The Fourth Edition addresses the full spectrum of restaurant establishments and the entire gamut of menu possibilities from the perspective of design.

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