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Synopsis
For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics.
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About the Author
Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University. He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).
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Essentials of Public Relations Management
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Rowman & Littlefield Publishers, 2003
ISBN 10: 0830415947
ISBN 13: 9780830415946
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Essentials of Public Relations Management
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ISBN 10: 0830415947
ISBN 13: 9780830415946
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Essentials of Public Relations Management (Paperback)
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ISBN 10: 0830415947
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Paperback. Condition: new. Paperback. For students and professionals in the fields of business, communications, journalism, or political science. This down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crises, handling finances, understanding the power and the problems of technology, recognizing actual and potential legal issues, and defining professional ethics. For students and professionals in the fields of business, communications, journalism, or political science, this down-to-earth study of the practical application of public relations covers relating to clients, managing staff, conducting and applying research, coping with crise. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9780830415946
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Essentials of Public Relations Management
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