Items related to Essentials of Public Relations Management

Essentials of Public Relations Management - Softcover

Edward J. Lordan

 
9780830415946: Essentials of Public Relations Management
Softcover
ISBN 10: 0830415947 ISBN 13: 9780830415946
Publisher: Rowman & Littlefield Publishers (UK), 2003

Synopsis

Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.

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About the Author

Edward J. Lordan is assistant professor of communication studies who teaches public relations at West Chester University. He is an active member of the Association for Education Journalism and Mass Communication (AEJMC) and the Public Relations Society of America (PRSA).

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Publisher
Rowman & Littlefield Publishers (UK)
Publication date
2003
Language
English
ISBN 10 
0830415947
ISBN 13 
9780830415946
Binding
Paperback
Number of pages
177