Writing from Scratch for Business - Softcover

Elser, Arthur G.

Softcover

ISBN 10: 0822630060 ISBN 13: 9780822630067

Publisher: Rowman & Littlefield, 1990

Synopsis

This guide helps business people plan, write and polish in-house and external business communications. Elser places the reader in a touchy business situation and, using a personal, watch-over-my-shoulder approach, shows how to apply what he calls the "killer rules" of business writing - purpose, audience, and reader needs. Then he brainstorms, outlines, drafts, polishes and transmits correspondence first to in-house units, then to the client.

Edition details

• Publisher: Rowman & Littlefield
• Publication date: 1990
• Language: English
• ISBN 10: 0822630060
• ISBN 13: 9780822630067
• Binding: Paperback
• Number of pages: 168