Items related to Superior Customer Value: Finding and Keeping Customers...
Synopsis
Superior Customer Value is a state-of-the-art guide to designing, implementing and evaluating a customer value strategy in service, technology and information-based organizations. A customer-centric culture provides focus and direction for an organization, driving and enhancing market performance.
By benchmarking the best companies in the world, Weinstein shows students and marketers what it really means to create exceptional value for customers in the Now Economy. Learn how to transform companies by competing via the 5-S framework – speed, service, selection, solutions and sociability. Other valuable tools such as the Customer Value Funnel, Service-Quality-Image-Price (SQIP) framework, SERVQUAL, and the Customer Value/Retention Model frame the reader’s thinking on how to improve marketing operations to create customer-centered organizations.
This edition features a stronger emphasis on marketing thinking, planning and strategy, as well as new material on the Now Economy, millennials, customer obsession, business models, segmentation and personalized marketing, customer experience management and customer journey mapping, value pricing, customer engagement, relationship marketing and technology, marketing metrics and customer loyalty and retention. Built on a solid research basis, this practical and action-oriented book will give students and managers an edge in improving their marketing operations to create superior customer experiences.
"synopsis" may belong to another edition of this title.
About the Author
Art Weinstein, PhD, is Professor of Marketing at Nova Southeastern University, Fort Lauderdale, Florida, USA. He was the founding editor of the Journal of Segmentation in Marketing and has published more than 80 scholarly articles/papers and eight books on customer-focused marketing strategy. Dr. Weinstein has consulted for many leading technology and service companies.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2018
- ISBN 10 0815390939
- ISBN 13 9780815390930
- BindingPaperback
- LanguageEnglish
- Edition number4
- Number of pages222
Search results for Superior Customer Value: Finding and Keeping Customers...
Stock Image
Superior Customer Value : Finding And Keeping Customers In The Now Economy, 4Th Edition
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 370281899
Quantity: 2 available
Seller Image
Superior Customer Value : Finding and Keeping Customers in the Now Economy
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers. Seller Inventory # 31827026-5
Quantity: 1 available
Stock Image
Superior Customer Value : Finding And Keeping Customers In The Now Economy, 4Th Edition
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. Seller Inventory # 26375763572
Quantity: 2 available
Stock Image
Superior Customer Value : Finding And Keeping Customers In The Now Economy, 4Th Edition
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 18375763582
Quantity: 2 available
Stock Image
Superior Customer Value: Finding and Keeping Customers in the Now Economy
Seller: Basi6 International, Irving, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: Brand New. New. US edition. Expediting shipping for all USA and Europe orders excluding PO Box. Excellent Customer Service. Seller Inventory # ABEJUNE24-129161
Quantity: 5 available
Stock Image
Superior Customer Value: Finding and Keeping Customers in the Now Economy
Seller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. This is a Brand-new US Edition. This Item may be shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABNR-40740
Quantity: 2 available
Stock Image
Superior Customer Value: Finding and Keeping Customers in the Now Economy
Published by
Taylor & Francis Inc, 2018
ISBN 10: 0815390939
ISBN 13: 9780815390930
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. This item is printed on demand. New copy - Usually dispatched within 5-9 working days. Seller Inventory # C9780815390930
Quantity: 5 available
Seller Image
Superior Customer Value : Finding and Keeping Customers in the Now Economy
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 31827026
Quantity: 4 available
Seller Image
Superior Customer Value : Finding and Keeping Customers in the Now Economy
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 31827026-n
Quantity: 4 available
Seller Image
Superior Customer Value : Finding and Keeping Customers in the Now Economy
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 31827026-n
Quantity: Over 20 available