Items related to The Role of Design in International Competitiveness:...

The Role of Design in International Competitiveness: 29 (Routledge Library Editions: Industrial Economics) - Hardcover

Book 4 of 20: Routledge Library Editions: Industrial Economics

Ughanwa, D.O.; Baker, M.J.

 
9780815370857: The Role of Design in International Competitiveness: 29 (Routledge Library Editions: Industrial Economics)
Hardcover
ISBN 10: 0815370857 ISBN 13: 9780815370857
Publisher: Routledge, 2018

Synopsis

Design is an important factor in business success. This book, first published in 1989, analyses what the role of design is in business success; just what design is; and how both design and its management might be improved. It draws on extensive original research by the authors in eighty-seven companies regarded as leaders in the field of export and technological achievement and it reports on the experiences of these companies. Among the book’s many important conclusions and recommendations for improved practice are: that design, rather than price, is the key factor in determining customer/user satisfaction; and that success with design is the leading characteristic of firms that compete successfully in international markets.

"synopsis" may belong to another edition of this title.

About the Author

D.O. Ughanwa, M.J. Baker

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2018
Language
English
ISBN 10 
0815370857
ISBN 13 
9780815370857
Binding
Hardcover
Edition number
1
Number of pages
394