Organizational Design for Marketing Futures (Routledge Library Editions: Management) - Hardcover

Book 48 of 54: Routledge Library Editions: Management

Hayhurst, Roy; Wills, Gordon

 
9780815370055: Organizational Design for Marketing Futures (Routledge Library Editions: Management)
Hardcover
ISBN 10: 0815370059 ISBN 13: 9780815370055
Publisher: Routledge, 2018

Synopsis

This study, originally published in 1972, presents a critical, in-depth survey of the organization of marketing activity in the United Kingdom. This report of practice in over 500 major British firms provides some enlightening information and allows certain objective bench-marks to be established for practical guidance.

By analysing and presenting clearly the dynamics of organization structure, the authors seek to develop an understanding of marketing’s task within the business and its interaction with other aspects of the organization. The result in a catalyst to the realistic and profitable understanding of marketing development.

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About the Author

Roy Hayhurst, Gordon Wills

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2018
Language
English
ISBN 10 
0815370059
ISBN 13 
9780815370055
Binding
Hardcover
Edition number
1
Number of pages
218

Other Popular Editions of the Same Title

9780815370079: Organizational Design for Marketing Futures: 31 (Routledge Library Editions: Management)

Featured Edition

ISBN 10:  0815370075 ISBN 13:  9780815370079
Publisher: Routledge, 2019
Softcover