I Know It When I See It: A Modern Fable About Quality - Softcover

Guaspari, John

Softcover

ISBN 10: 0814473938 ISBN 13: 9780814473931

Publisher: Amacom, 2006

Synopsis

The secret to the success of I Know It When I See It lies in its stylish delivery of a serious theme. A succinct and intriguing business fable, it tells the story of "Punctuation, Inc." and provides a simple message about quality -- that it's the customer who defines it. The story shows how businesspeople who pay close attention to what kind of quality their customers want, will also find just what their company wants -- success and big profits. This new paperback edition features the delightful illustrations that helped make the German translation a huge hit. Kenneth Blanchard, co-author of The One Minute Manager said "Anyone who reads it without coming to a significant-- almost gut level-- understanding of what quality really is ought to get a one minute reprimand."

About this title

About the Author

JOHN GUASPARI is vice president of Rath & Strong, Inc., and has written two other AMACOM best-sellers: The Customer Connection and Theory Why. His ideas have been translated into three highly successful video training programs.

Edition details

• Publisher: Amacom
• Publication date: 2006
• Language: English
• ISBN 10: 0814473938
• ISBN 13: 9780814473931
• Binding: Paperback
• Number of pages: 96