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Synopsis
Gatorade invented the sports drink 40 years ago, and it has been first in the marketplace (by a long shot) ever since.
But it’s more than just a thirst quencher and a dominant brand. First in Thirst is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports—from the Pee Wees to the pros.
Published to coincide with the 40th anniversary of Gatorade’s invention, First in Thirst is equally a sports story, from its invention and testing with the University of Florida Gators to the “gatorade bath” and its near-universal appeal to athletes, coaches and sports fans everywhere.
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About the Author
Darren Rovell (Bristol, CT) has been reporting on sports business since 1998. Since June 2000 he has served as ESPN.com’s sports business reporter.
"About this title" may belong to another edition of this title.
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Seller: Greenworld Books, Arlington, TX, U.S.A.
Seller rating 5 out of 5 stars
Condition: very_good. Fast Free Shipping â" Very Good condition book with a firm cover and clean pages. Shows normal use and some light wear or limited notes markings. A solid, nice copy to enjoy. Seller Inventory # GWV.0814472990.VG
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
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Amacom Books (edition ), 2005
ISBN 10: 0814472990
ISBN 13: 9780814472996
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Seller: BooksRun, Philadelphia, PA, U.S.A.
Seller rating 5 out of 5 stars
Hardcover. Condition: Very Good. With dust jacket. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0814472990-8-1-29
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Seller: Evergreen Goodwill, Seattle, WA, U.S.A.
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hardcover. Condition: Acceptable. Seller Inventory # mon0000783760
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First in Thirst: How Gatorade Turned the Science of Sweat Into a Cultural Phenomenon
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Gatorade invented the sports drink and it has been first in the marketplace ever since. But it's more than just a thirst quencher and a dominant brand. This book is the story of a phenomenon that grew from the practice fields of college football into a true icon of the way we play, watch, and experience sports. Seller Inventory # CIN0814472990G
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First in Thirst How Gatorade T
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Condition: Very Good. Item in very good condition! Textbooks may not include supplemental items i.e. CDs, access codes etc. Seller Inventory # 00110316948
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0814472990I4N00
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0814472990I4N01
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0814472990I4N01
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First in Thirst: How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0814472990I2N00
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First in Thirst : How Gatorade Turned the Science of Sweat into a Cultural Phenomenon
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Very Good. 1 Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 3529146-6