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Through good times and bad, few companies have been so prominently and constantly in the public eye as AT&T. Unblinkingly honest, "Tough Calls" is an insider's firsthand account of how AT&T tried to cope with fierce competition, economic turmoil, and intense media scrutiny. This is the story of the phone company - and there isn't anyone who knows the story like Dick Martin. "Tough Calls" reveals how the strategies that drive major business decisions are disastrously wrong as often as they are right.
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About the Author:
Martin worked at AT&T for more than 30 years, retiring in 2003 as Executive Vice President of Public Relations and Chairman of the AT&T Foundation.
"About this title" may belong to another edition of this title.
- PublisherAmacom
- Publication date2004
- ISBN 10 0814472435
- ISBN 13 9780814472439
- BindingHardcover
- Number of pages304
- Rating
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Tough Calls At And T And The Hard Lessons Learned From The Telecom Wars
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Tough Calls At And T And The Hard Lessons Learned From The Telecom Wars
Published by
Amacom Books
(2004)
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ISBN 13: 9780814472439
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TOUGH CALLS: AT&T AND THE HARD L
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(2004)
ISBN 10: 0814472435
ISBN 13: 9780814472439
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