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Synopsis
"Effective branding depends on the ability to leave a lasting (and positive) impression in the mind of the target audience. Brain Tattoos offers a practical approach -- no complicated theories, marketing jargon, or unnecessary babble -- that lets any business take its brand to the next level. Packed with tools that help readers identify their brand’s purpose, personality, promise, and point of difference, Brain Tattoos will help readers: * Develop the courage to break the mold and become truly distinct * Discover ways to enlist customers and others as ""brand ambassadors"" * Grasp their brand’s essence * Master brand building on any scale in any industry * Learn how to identify and use the most effective methods of brand communication * Learn how to leverage limited resources creatively Filled with creative ways to maximize market impact, Brain Tattoos is a true ""how-to"" book written with in-the-trenches business and marketing people in mind."
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About the Author
Ms. Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She publishes Brain Tattoo, a quarterly ezine, and BrandBite, a monthly newsletter.
"About this title" may belong to another edition of this title.
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Published by
AMACOM (edition First Edition), 2004
ISBN 10: 0814472346
ISBN 13: 9780814472347
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
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Brain Tattoos : Creating Unique Brands that Stick in Your Customers' Minds
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Condition: Good. 1st. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # GRP91601507
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Brain Tattoos : Creating Unique Brands that Stick in Your Customers' Minds
Seller: Better World Books: West, Reno, NV, U.S.A.
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Brain Tattoos : Creating Unique Brands that Stick in Your Customers' Minds
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
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Paperback. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0814472346I3N00
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
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Paperback. Condition: Very Good. Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780814472347
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Brain Tattoos : Creating Unique Brands that Stick in Your Customers' Minds
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Condition: Very Good. 1st. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 8815556-6
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