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Brain Tattoos Provides branding tips for companies comprising proven techniques for developing lasting and positive brand recognition. This book is written with business and marketing people in mind. It contains tips for maximising limited resources, and enlisting customers and other constituents as "brand ambassadors".
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Synopsis:
This is a book of refreshingly real branding tips for real companies - no think-tank jargon, no complex theories - just targeted and proven techniques for developing lasting and positive brand recognition. A true "how-to" book written with in-the-trenches business and marketing people in mind. Today's business needs a book like this, packed with tips for maximising limited resources and enlisting customers and other constituents as "brand ambassadors".
About the Author:
Ms. Post, The Branding Diva™, is a consultant on branding issues. For more than 20 years, she has provided strategic branding counsel and programs for organizations, associations, and individuals. She publishes Brain Tattoo, a quarterly ezine, and BrandBite, a monthly newsletter.
"About this title" may belong to another edition of this title.
- PublisherAmacom
- Publication date2004
- ISBN 10 0814472346
- ISBN 13 9780814472347
- BindingPaperback
- Number of pages208
- Rating
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Brain Tattoos: Creating Unique Brands That Stick in Your Customers' Minds
Published by
HarperCollins Focus
(2004)
ISBN 10: 0814472346
ISBN 13: 9780814472347
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