Synopsis
Aimed at strategic planners, chief executives and mid-level to senior managers, this volume spells out the questions that need to be asked about strategy and offers 10 principles that every organization and its people should adopt. It aims to provide the tools needed to develop core business strategies and create profit.
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About the Author
Manning is an independent consultant on competitive strategy and change management. Previously he was Chairman and CEO of the McCann-Erickson advertising agency in South Africa and head of marketing for Coca-Cola Export Corporation in Southern and Central Africa.
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Making Sense of Strategy
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Making Sense of Strategy
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Amacom Books (edition ), 2002
ISBN 10: 0814471560
ISBN 13: 9780814471562
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