Idea to Invention: What You Need to Know to Cash In on Your Inspiration - Softcover

Nolan-Brown, Patricia

Softcover

ISBN 10: 081443293X ISBN 13: 9780814432938

Publisher: AMACOM, 2014

Synopsis

You don’t have to be a mechanical genius to be an inventor. Anyone can invent—a parent wrestling with a baby sling . . . a coach frustrated with slick-soled running shoes . . . an office worker determined to keep the computer cords untangled. Inventing is simply finding clever solutions to everyday challenges.

Author and inventor Patricia Nolan-Brown has turned common annoyances into ingenious and money-making products. She shares the tricks of her trade in Idea to Invention, a practical guide that helps ordinary people look at their world with the eyes of an inventor. Readers will learn six simple steps to invention—and discover:

• How they rate on six crucial personality traits

• Creativity habits that spark invention

• The power of tape-and-paper prototypes to refine their vision

• How to navigate the ins and outs of licensing and patenting their product

• The pros and cons of finding a licensed manufacturer vs. running a home-based assembly line

• How to promote their invention—from perfecting the pitch and finding store buyers to trade-show shortcuts and strategies for creating buzz online

• Product enhancements that add years to shelf life

From initial concept to thriving business, this handy guide simplifies the invention process and gives creative thinkers the competitive edge they need to achieve success.

About this title

About the Author

PATRICIA NOLAN-BROWN, popular motivational speaker, consultant, and noted inventor of the original rear-facing carseat mirror, has sold millions of products, and has built businesses around numerous patents and trademarks.

From the Back Cover

Advance Praise for Idea to Invention

"As enchanting as it is informative, Patricia's book will help you master the invention process and achieve success in a timely and cost-efficient way." -- Guy Kawasaki, former Chief Evangelist of Apple; and author of The Art of the Start

"Patricia Nolan-Brown has nailed it! For anyone new to the world of inventing and launching new products, this is the perfect guidebook--with specific how-to advice and what pitfalls to avoid. In addition, it is impressively up to date on how to use social media. This is the book I will recommend to all the callers who have an invention idea but don't know what to do next." -- Robert Hausslein, President of the Inventors Association of New England

"Idea to Invention shows you through examples that everyone can be an inventor by finding solutions to common problems that people experience daily. If you want to turn your passion into a business and find meaning in your life, this is the book for you." -- Dan Schawbel, New York Times bestselling author of Promote Yourself and Me 2.0

You don't have to be brilliant, or rich, or have some mysterious success gene encoded in your DNA. All it takes is a clever idea for solving an everyday problem, and a solid plan for turning your solution into a lucrative product. Get it right, and the rewarding inventor's life you've dreamed of is yours.

Idea to Invention walks you through every exhilarating step, from germinating great concepts to building a profitable business. Written by a self-proclaimed "ordinary person" who turned a novel idea into a bestselling baby product, the book blends hard-won entrepreneurial advice with tips for igniting your creativity and motivation.

Edition details

• Publisher: AMACOM
• Publication date: 2014
• Language: English
• ISBN 10: 081443293X
• ISBN 13: 9780814432938
• Binding: Paperback
• Number of pages: 272