Managing Brand You. 7 Steps to Creating Your Most Successful Self - Hardcover

Wilson, Jerry S.; Blumenthal, Ira

Hardcover

ISBN 10: 0814410685 ISBN 13: 9780814410684

Publisher: AMACOM, 2008

Synopsis

Whether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building.

Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.

About this title

About the Author

Jerry S. Wilson (Atlanta, GA) is a noted speaker and senior vice president at The Coca-Cola Company.

Ira Blumenthal (Atlanta, GA) is a highly respected brand consultant, author, speaker, and university educator who has counseled high-profile brand clients such as Coca-Cola, Disney, Marriott, Nestlé, and American Airlines.

From the Back Cover

As a new manager, you've got your work more than cut out for you: all new skills to learn, different personalities to deal with, and greater responsibilities to fulfill. The New Manager’s Tool Kit arms you with the fast, practical advice you need to:

 

increase productivity • unlock hidden talent in your people  • work with different types of employees • communicate effectively with your reports • diagnose problems • coach good or problematic employees • turn on teamwork • avoid burnout • eliminate conflict • and even nurture the next generation of managers!

 

You'll learn how to understand and work with fundamental personal and interpersonal components of your job including attitude, assertiveness, and managing stress and anger. You'll also discover powerful techniques for mentoring and motivating employees, optimizing performance, and encouraging positive and productive communication. In addition, the book covers issues of special relevance to today's workplace, such as retention, diversity, rapid or unexpected change, different generations in the workforce, disabilities, harassment, workplace violence, and more.

 

Ranging from basic skills to those more advanced, The New Manager’s Tool Kit helps you take on the many challenges of management without missing a beat, offering you advice, encouragement, and practical, no-nonsense methods for immediately succeeding in your new role.

 

“Useful at every level of an organization, it is a practical and comprehensive guide to becoming a skilled manager of people.”

—Peter Schwartz, Chairman, Monitor Global Business Network, and author of The Art of the Long View

 

Don & Sheryl Grimme are co-owners of GHR Training Solutions. They train companies and government agencies, including Pfizer, AOL, Nestle-Purina, NASA, and the Veterans Administration, and speak at national conferences. Based in South Florida, the Grimmes travel throughout the U.S. to deliver their training and speaking services.

Edition details

• Publisher: AMACOM
• Publication date: 2008
• Language: English
• ISBN 10: 0814410685
• ISBN 13: 9780814410684
• Binding: Hardcover
• Number of pages: 256