Synopsis
Business success depends not only on visionary ideas but also on the ability to get employees, investors, potential partners, and customers to "buy-in" to those ideas. This work presents the language of leadership used by the most influential leaders in business, politics, and other arenas.
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About the Author
Mark S. Walton is CEO of the Center for Leadership Communication, based in Chapel Hill, North Carolina. For more than a decade he was CNN’s Chief White House and Senior Correspondent, becoming one of the most visible and respected journalists in network news. He is the recipient of numerous honors, including the prestigious Peabody Award. Walton also teaches at the University of North Carolina’s business school and is Professor of Leadership in the U.S. Navy’s Advanced Management program.
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-in : Mastering the Language of Leadership
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Generating Buy-in: Mastering the Language of Leadership
Published by
American Management Association, 2004
ISBN 10: 0814407889
ISBN 13: 9780814407882
Used
Hardcover
Seller: THE OLD LIBRARY SHOP, Bethlehem, PA, U.S.A.
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Generating Buy-In: Mastering the Language of Leadership
Published by
AMACOM - American Management Association, New York, et al., 2004
ISBN 10: 0814407889
ISBN 13: 9780814407882
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Hardcover
First Edition
Seller: gearbooks, The Bronx, NY, U.S.A.
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Hardcover. Condition: Brand New. Dust Jacket Condition: Brand New. Pema Studio (Jacket Design) (illustrator). © 2004 Mark S. Walton. 108 + xviii pp. Stated first printing! Copy and dust jacket in pristine state. Synopsis: Buy-in can be defined as the understanding, commitment, and action of people working to achieve strategic objectives. In 21st-century business, buy-in has become a crucial asset, and the ability to generate it has emerged as the leadership competency. The achievement of buy-in depends heavily on the communication skills of the seller, the executive, or whoever is asking us to believe, to act, to buy. Generating Buy-In presents a language of leadership common to the most masterful influencers in business, politics, law, and other arenas. The author describes how to use this language to build strategic stories that project a positive future, even when the immediate news may be less than ideal. Generating Buy-In offers examples of individuals and organizations that have used this method, including Jack Welch, Ted Turner, several U.S. Presidents, Coca-Cola, and the U.S. Army. These and other examples, plus exclusive interviews, illustrate how powerful leadership communication can bring unprecedented buy-in throughout any organization. The book features valuable tools, including sample business scenarios, a full chapter of Q & A, and a design process for creating custom buy-in exercises and transferring the lessons of the book to actual workplace settings (Amazon). Seller Inventory # 5vBc0046
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Generating Buy-In: Mastering the Language of Leadership
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