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Synopsis
Business success depends not only on visionary ideas but also on the ability to get employees, investors, potential partners, and customers to "buy-in" to those ideas. This work presents the language of leadership used by the most influential leaders in business, politics, and other arenas.
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About the Author
Mark S. Walton is CEO of the Center for Leadership Communication, based in Chapel Hill, North Carolina. For more than a decade he was CNN’s Chief White House and Senior Correspondent, becoming one of the most visible and respected journalists in network news. He is the recipient of numerous honors, including the prestigious Peabody Award. Walton also teaches at the University of North Carolina’s business school and is Professor of Leadership in the U.S. Navy’s Advanced Management program.
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-In: Mastering the Language of Leadership
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Generating Buy-in : Mastering the Language of Leadership
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Generating Buy-in: Mastering the Language of Leadership
Published by
American Management Association, 2004
ISBN 10: 0814407889
ISBN 13: 9780814407882
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