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The Power of Strategy Innovation - A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities - Hardcover
Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.
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About the Author:
Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.
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- PublisherAmacom
- Publication date2003
- ISBN 10 0814407684
- ISBN 13 9780814407684
- BindingHardcover
- Number of pages288
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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
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THE POWER OF STRATEGY INNOVATION
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The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities
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