The Power of Strategy Innovation - A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities - Hardcover

Johnston

 
9780814407684: The Power of Strategy Innovation - A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Synopsis

Innovation and strategic planning are not mutually exclusive - they are interdependent. This book presents a practical five-step process for aligning day-to-day, bottom-line-focused planning with discovery-driven innovation that drives future growth.

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About the Author

Robert E. Johnston, Jr. (Sharon, MA) and J. Douglas Bate (North Andover, MA) are consultants specializing in innovation and growth. Clients have included IBM, Kraft Foods, Intel, Procter & Gamble, Nokia, Eli Lilly, and BMW.

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Other Popular Editions of the Same Title

9780814433652: The Power of Strategy Innovation: A New Way of Linking Creativity and Strategic Planning to Discover Great Business Opportunities

Featured Edition

ISBN 10:  0814433650 ISBN 13:  9780814433652
Publisher: Amacom, 2013
Softcover