Protecting Your Company's Intellectual Property: A Practical Guide to Trademarks, Copyrights, Patents and Trade Secrets - Hardcover

Bouchoux, Deborah E

Hardcover

ISBN 10: 0814406017 ISBN 13: 9780814406014

Publisher: Amacom, 2001

Synopsis

This is a detailed look at how to protect the four key areas of "intellectual property": trademarks; copyrights; patents; and trade secrets (including customer lists, marketing plans, and other in-house documents). Written for a general business reader, the book shows that intellectual property is often a company's most valuable asset. In our age of e-mail, e-commerce and Web sites, protecting intellectual property is harder than ever. This book serves four functions: it explains what intellectual property is; it alerts managers that they NEED to protect their intellectual property; it shows them how to protect it; and it presents ideas for how to "enhance" the value of their "property". The book is packed with examples, offering tools for protecting intellectual property including: trademark and copyright application forms; sample employment agreements; an Internet usage policy; tips on preventing unauthorized dissemination of information via the Web; a guide for conducting an IP audit; and much more.

About this title

About the Author

Bouchoux is an attorney specializing in intellectual property, and the author of three textbooks. She is in-house counsel at Management Information Consulting, Inc., and an instructor at Georgetown University.

Edition details

• Publisher: Amacom
• Publication date: 2001
• Language: English
• ISBN 10: 0814406017
• ISBN 13: 9780814406014
• Binding: Hardcover
• Number of pages: 288