The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies and Business Structures - Hardcover
Synopsis
In "the good old days", service providers usually knew ther customers personally, or at least by sight. In modern times, traditional service relationships have mutated almost beyond recognition, and customer service contacts are increasingly automated and anonymous. This volume explores the changing nature of customer service, showing businesses how to adapt and build a service business that gives customers the "personal" service they still yearn for.
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About the Author
Barbara A. Gutek is McClelland professor in the Department of Management and Policy, Eller College of Business and Public Administration, University of Arizona.
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The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures
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American Management Association, 2000
ISBN 10: 0814405274
ISBN 13: 9780814405277
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The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures
Published by
American Management Association, 2000
ISBN 10: 0814405274
ISBN 13: 9780814405277
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The Brave New Service Strategy: Aligning Customer Relationships, Market Strategies, and Business Structures
Published by
American Management Association, 2000
ISBN 10: 0814405274
ISBN 13: 9780814405277
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