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Synopsis
"Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki!
Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer’s reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest.
In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence."
"synopsis" may belong to another edition of this title.
About the Author
KENNETH ROLNICKI (Chicago, IL) is president of On Line Computers, a computer reseller. He has over 30 years of channel management experience, and nine years of experience as a seminar leader, teacher, and consultant.
"About this title" may belong to another edition of this title.
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Managing Channels of Distribution
Seller: NW Book Rescue, Hubbard, OR, U.S.A.
Seller rating 2 out of 5 stars
hardcover. Condition: Good. Good clean copy. Minimal signs of wear. Seller Inventory # SFRC-20260420-0030-4.4M-U1768
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Very Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Seller Inventory # 00103170703
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
Seller rating 5 out of 5 stars
Hardback. Condition: Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Seller Inventory # 00103127752
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Managing Channels of Distribution
Published by
Amacom Books (edition 50665th), 1998
ISBN 10: 0814403352
ISBN 13: 9780814403358
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Hardcover
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Hardcover. Condition: Very Good. 50665th. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0814403352-11-6
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Managing Channels of Distribution
Seller: HPB Inc., Dallas, TX, U.S.A.
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hardcover. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_467460461
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Managing Channels of Distribution
Seller: ThriftBooks-Dallas, Dallas, TX, U.S.A.
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Hardcover. Condition: Very Good. No Jacket. Missing dust jacket; May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0814403352I4N01
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Managing Channels of Distribution : The Marketing Executive's Complete Guide
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. 1 Edition. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 4634335-6
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Managing Channels of Distribution : The Marketing Executive's Complete Guide
Seller: Better World Books: West, Reno, NV, U.S.A.
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Condition: Fine. 1 Edition. Used book that is in almost brand-new condition. May contain a remainder mark. Better World Books: Buy Books. Do Good. Seller Inventory # 56381835-75
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Managing Channels of Distribution: The Marketing Executive's Complete Guide
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Seller Inventory # CIN0814403352G
Stock Image
Managing Channels of Distribution: The Marketing Executive's Complete Guide
Seller: World of Books Inc, Montgomery, IL, U.S.A.
Seller rating 4 out of 5 stars
Hardback. Condition: Very Good. Channels of distribution is one of the hottest areas in marketing and sales today. And no one understands the subject better than Ken Rolnicki Managing Channels of Distribution supplies a much-needed source of knowledge and expertise that professionals can rely on. Based on case studies and real-life experience, the book explains the complexities of managing multiple channels -- distributors, dealers, manufacturer's reps, VARs, private labels, brokers, wholesalers, retailers, and all the rest. In the process, Rolnicki explores both macro and micro business influences that affect channel effectiveness. Special attention is paid to the frustrating areas of channel power and conflict, the dangerous issue of legalities, and the most critical topic of all -- the channel design sequence. Seller Inventory # CIN0814403352VG