Albrecht argues there is an "identity crisis" epidemic in the business world. Pressured by changes in customers, in technology, in business structures, and in global trade, organisations are struggling to sift through the factors, define themselves, and make a profit in the process. This book presents a thought-stirring process for how to develop a vision and a direction for a company and how to communicate that vision in a compelling way to everyone in the organisation. Readers learn how to develop a "strategic success model" made up of: vision and mission statement; core values; a competitive strategy; a unified concept for creating customer value; and a distillation of these elements to a few critical focus areas. "Who are we? What are our real aims? What value do we create?" This book should help provide the answers.
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Seller: World of Books (was SecondSale), Montgomery, IL, U.S.A.
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Seller: World of Books Inc, Montgomery, IL, U.S.A.
Hardback. Condition: Good. This is a powerful book about strategic vision: what it is, why it's critically important, how to create it, and how to implement it. Using the metaphor of a train to focus the attention of business leaders on knowing where they and their organizations are going, Karl Albrecht brings together the best of strategic thinking models and methods. A Fortune Book Club selection, and chosen by the American Management Association for worldwide distribution to its more than 60,000 members, this book is the bible for strategic customer focus. Karl Albrecht's seven-step model of strategy formulation has become the method of choice for many executives who want to shape the future of their enterprises. He integrates the two critical success concepts of customer focus and strategic vision, and provides a step-by-step process for aligning strategy, people, and systems around the core concept of customer value. Ken Blanchard, author of The One Minute Manager says, Karl Albrecht's comprehensive book explores future trends in the business world and what successful companies will need to concentrate on to survive and prosper. It will encourage many executives to think and rethink their company's future direction. Provide a copy of The Northbound Train to each of your executives, managers, and team leaders. Seller Inventory # CIN081440233XG
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Hardcover. Condition: As New. No Jacket. Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G081440233XI2N00