Marketer's Visual Tool Kit: Using Charts, Graphs and Models for Strategic Planning and Problem-solving - Hardcover

Richey, Terry

 
9780814402139: Marketer's Visual Tool Kit: Using Charts, Graphs and Models for Strategic Planning and Problem-solving

Synopsis

In marketing, as in life, a picture is easily worth a thousand words. Packed with illustrations, this book features charts, graphs and models that can be used to: select target markets; cultivate marketing innovation and creativity; position products or markets; analyze budgets and set prices; forecast opportunities; create a winning strategy; enhance teamwork and build consensus.

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