Synopsis
This book covers laboratory and field experiments, surveys, content analysis, focus groups, and participant/non-participant observation. Information on ethics and statistics is incorporated throughout the book, making it easier to understand how ethical considerations and statistical analysis relate to specific data collection techniques. To further enhance the usefulness and readability of the text, the authors provide review questions, key terms, and summaries of the main points at the end of each chapter.
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Synopsis
In a text intended to appeal to upper-level and graduate students' diverse interests in communication, Buddenbuam (journalism and technical communication, Colorado State U.) and Novak (sociology, Butler U., Indianapolis) introduce the social science way of knowing, core concerns, research project planning, and quantitative and qualitative methods.
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Applied Communication Research
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Hardcover. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0813820170I4N00