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The Image Is Everything Presidency: Dilemmas In American Leadership (Dilemmas in American Politics) - Softcover
Synopsis
Image is everything. Today, our television and movie stars, our athletes, and our politicians carefully craft images for public consumption. Even our country's Executive Chief is not immune to a bit of image manipulation. If presidents can not always actually satisfy the public's excessive, contradictory, and unrealistic expectations, they can at least present a compelling image of presidential leadership and success. When it comes to the modern presidency, tennis star Andre Agassi was correct, ?Image is everything.?Image creation is a serious business with critically important implications for the success of any politician. But presidents must be careful in deciding how they craft the ways in which we perceive them. If they are to succeed, presidents must present an appropriate image of leadership to the American people; an image that is appropriate for the particular needs of the time when the president governs and is appropriate to the personality of that president. Their ultimate goal is to convince the public that they are actually providing leadership, even if in reality they have only a limited ability to effect outcomes.This book examines the way American presidents in the media age have shaped their public personas as a means of cultivating and advancing their political and ideological agendas. Images play an important role in the perceived success or failure of our presidents. Since public expectations are most often aimed directly at the White House and its central occupant, it is more important than ever that a president control his image, as well as presenting the right image to the American public. Reality thus becomes secondary and image is everything.
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About the Author
Richard W. Waterman is professor of political science at the University of Kentucky. He is co-author of The Image is Everything Presidency and Bureaucratic Dynamics .
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The Image Is Everything Presidency
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The Image-Is-Everything Presidency: Dilemmas in American Leadership - Dilemmas in American Politics Series
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Perseus Books Group - Westview Press, Boulder, Colorado, U.S.A., 1999
ISBN 10: 0813368928
ISBN 13: 9780813368924
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Seller: Don's Book Store, Albuquerque, NM, U.S.A.
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Trade Paperback. Condition: Very Good. Second Printing. 183 Pages. Indexed. After a year-long media frenzy focused on the Clinton-Lewinsky scandal complete with investigations, House impeachment hearings, and a Senate trial, Bill Clinton's public approval ratings remained remarkably high. How can we explain this phenomenon? In The Image-Is-Everything Presidency,the authors provide a suggestive answer based on their analysis of presidential image-making from Washington through Clinton. Richard Nixon began the image-is-everything presidency that puts the public relations cart before the policy horse. The end result is an image-driven presidency in which policies often serve as mere props for presidents and their image makers. Building on the work of Mary Stuckey, Barbara Hinckley, and Sam Kernell, this study synthesizes a great deal of scholarly research to analyze recent presidential public relations strategies. There is no contemporary political development that warrants greater attention. Contents in Seven Chapters: Public Expectation and Presidential Image, historical Images, Personal Images, The Constant Campaign, Speaking More,Saying Less The Pattern of Presidential Speechmaking, Presidential Image and the Media, and Where Do We Go from Here? Seller Inventory # 12725
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The Image Is Everything Presidency: Dilemmas In American Leadership
Published by
Taylor & Francis Inc, 1999
ISBN 10: 0813368928
ISBN 13: 9780813368924
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Image-Is-Everything Presidency : Dilemmas in American Leadership
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