The Campaign Manager: Running And Winning Local Elections, Second Edition - Softcover

Shaw, Catherine

Softcover

ISBN 10: 0813368480 ISBN 13: 9780813368481

Publisher: Routledge, 1999

Synopsis

An ingenious, step-by-step guide to winning local elections, filled with practical examples of how to organize a successful campaign.. Based on the authors three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. This is an encouraging, lucid presentation of how to win elections at the local level. For those who want to get elected themselves, help their local candidates get elected, or see their favorite ballot measures and initiatives pass, Catherine Shaw has written this clear, concise handbook. Based on the authors three terms as mayor and her numerous successes in managing campaigns is support of both candidates and issues, this book gives political novices and veterans alike a comprehensive and detailed plan for organizing, funding, and publicizing local political campaigns. Finding the right message and targeting the right voters with it are clearly explained by means of specific examples, anecdotes, and illustrations. Included is in-depth information on assembling campaign teams, precinct analysis, canvassing, and dealing with the media. The book also contains helpful illustrations of campaign brochures, lawn signs, flow charts, and an appendix of useful forms for photocopying.Shaws own experience with winning elections, including some in which she was outspent by a five to one margin, attests to the success of her campaign organization techniques. Her witty, anecdotal style never obscures the books main message: A well-organized campaign wins elections. The Campaign Manager assures citizens that politics do matter, and that citizens working at the local level can be successful.

About this title

About the Author

Catherine Shaw served twelve years (three terms) as Mayor of Ashland, Oregon, and is currently the Chief of Staff for Oregon State Representative Dr. Alan Bates. She has nearly two decades of campaign management experience and has taught campaign courses at Yale University, the University of California, and Southern Oregon University.

Edition details

• Publisher: Routledge
• Publication date: 1999
• Language: English
• ISBN 10: 0813368480
• ISBN 13: 9780813368481
• Binding: Paperback
• Edition number: 2
• Number of pages: 304