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Synopsis
Transnational management issues are increasingly important in the media industry. This project examines research on the management strategies that media corporations employ as they move into overseas markets and the management issues they face once they get there. The study concludes that research on transnational media management has been sparse and fragmented. In addition, it identifies questions that should be addressed in the future if scholars are to better understand the behavior of global media corporations.
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Transnational Media Management: A Special Issue of the Journal of Media Economics
Seller: Ammareal, Morangis, France
Seller rating 5 out of 5 stars
Softcover. Condition: Très bon. Ancien livre de bibliothèque. Légères traces d'usure sur la couverture. Edition 2001. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slight signs of wear on the cover. Edition 2001. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # D-822-468