The Changing World of Publishing: A Special Issue of the Journal of Media Economics: 16 - Softcover

 
9780805896008: The Changing World of Publishing: A Special Issue of the Journal of Media Economics: 16
Softcover
ISBN 10: 0805896007 ISBN 13: 9780805896008
Publisher: Routledge, 2000

Synopsis

This issue represents a broad synopsis of the past, present, and future of electronic publishing. The contributors explore the opportunities and challenges related to this new distribution channel, and the effect of this change on publishers, authors/editors, distributors, and consumers. Standing with the key to the "new world," publishers will be faced with new opportunities and nagging issues related to new competition, content control, and protection of revenue streams requiring strategies that stress rationalization of distribution systems, cross-promotion, strategic pricing, and leveraging to new revenue sources. In addition, this issue also highlights the objections of consumers to these types of change, the benefits of the new technology for consumers, and the adaptation of the publishing industry as a whole.

"synopsis" may belong to another edition of this title.

About the Author

Dan Shaver and Mary Alice Shaver

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2000
Language
English
ISBN 10 
0805896007
ISBN 13 
9780805896008
Binding
Paperback
Edition number
1
Number of pages
71
Editor
Greco Albert N.