Rhetorical and Critical Approaches to Public Relations II (Routledge Communication Series) - Softcover
Book 45 of 231: Routledge Communication
Synopsis
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public Relations II addresses the rhetorical/critical tradition’s contribution to the definition of public relations and PR practice; explores the role of PR in creating shared meaning in support of publicity and promotional organizational efforts; considers the tradition's contributions to risk, crisis, and issues dimensions of public relations; and highlights ethics, character, and responsible advocacy. It uses a rhetorical lens to provide practitioners with a sense of how their PR campaigns make a contribution to the organizational bottom line.
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About the Author
Heath, Robert L.; Toth, Elizabeth L.; Waymer, Damion
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Rhetorical and Critical Approaches to Public Relations II.
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New York, Routledge, 2009
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ISBN 13: 9780805864243
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