Media Management: A Casebook Approach (Routledge Communication Series) - Softcover

Sylvie, George

Softcover

ISBN 10: 0805861971 ISBN 13: 9780805861976

Publisher: Routledge, 2007

Synopsis

Media Management: A Casebook Approach provides a detailed look at the major areas of responsibility that fall to the managers of media organizations, including leadership, motivation, planning, marketing, and strategic management. It provides media-based cases that promote the development of critical thinking and problem-solving skills. Addressing such topics as diversity, group cultures, progressive discipline, training, and market-driven journalism, this casebook provides real-world scenarios that help students anticipate and prepare for experiences in their future careers.

Among the additions to this fourth edition are

• Increased discussions on groups, vision, change, diversity, and management styles;
• Additional media-sensitive examples within each section of the text;
• A new chapter on knowledge management;
• Ethics integrated into law and leadership discussions;
• A primer in global markets, technology, and policy;
• In-depth consideration into the aspects of change; and
• Increased emphasis on analysis.

This edition also includes management scenarios in which one or more participant is a new employee or intern, making the material relevant to students while also preparing them to understand the motivations of their future employers. Developed as a media management text for advanced undergraduates and graduate students, Media Management provides realistic scenarios and invaluable insights on working in the media industries.

About this title

About the Author

George Sylvie received his PhD from the University of Texas, Austin where he is now Associate Professor in the Department of Journalism.

Jan LeBlanc Wicks received her PhD from Michigan State University and is now a professor in the Journalism Department at the University of Arkansas.

C. Ann Hollifield received her PhD from Ohio State and is now Associate Professor in the Grady College of Journalism and Mass Communication at the University of Georgia.

Stephen Lacy received his PhD from the University of Texas, Austin and is now teaches Professor of Journalism at Michigan State University.

Ardyth Broadrick Sohn received her PhD from Sourthern Illinois University and is a now Director of the Hank Greenspun School of Journalism and Media Studies at University of Nevada, Las Vegas.

Edition details

• Publisher: Routledge
• Publication date: 2007
• Language: English
• ISBN 10: 0805861971
• ISBN 13: 9780805861976
• Binding: Paperback
• Edition number: 4
• Number of pages: 432