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Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA COMMUNICATION SERIES) - Softcover
Synopsis
Analyzing Media Messages provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike.
Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
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Synopsis
"Analyzing Media Messages: Using Quantitative Content Analysis in Research" provides a comprehensive and comprehensible guide to conducting content analysis research. It establishes a formal definition of quantitative content analysis; gives step-by-step instruction on designing a content analysis study; and explores in depth research questions that recur in content analysis, in such areas as measurement, sampling, reliability, data analysis, validity, and technology. This Second Edition maintains the concise, accessible approach of the first edition while offering an updated discussion and new examples. The goal of this resource is to make content analysis understandable, and to produce a useful guide for novice and experienced researchers alike. Accompanied by detailed, practical examples of current and classic applications, this volume is appropriate for use as a primary text for content analysis coursework, or as a supplemental text in research methods courses. It is also an indispensable reference for researchers in mass communication fields, political science, and other social and behavioral sciences.
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Analyzing Media Messages : Using Quantitative Content Analysis in Research
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Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA COMMUNICATION SERIES)
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Analyzing Media Messages: Using Quantitative Content Analysis in Research (LEA COMMUNICATION SERIES)
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Analyzing Media Messages: Using Quantitative Content Analysis in Research (Second Edition, LEA Communication Series)
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Analyzing Media Messages: Using Quantitative Content Analysis in Research (Second Edition, LEA Communication Series)
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780805852981. Seller Inventory # 9413408
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Analyzing Media Messages Using
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Analyzing Media Messages Using
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Analyzing Media Messages: Using Quantitative Content Analysis in Research (Lea Communication Series)
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Routledge, U.S.A., 2005
ISBN 10: 0805852980
ISBN 13: 9780805852981
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