Applied Public Relations: Cases in Stakeholder Management (Routledge Communication Series) - Softcover

Lamb, Lawrence F.; McKee, Kathy Brittain

Softcover

ISBN 10: 0805846077 ISBN 13: 9780805846072

Publisher: Routledge, 2004

Synopsis

Applied Public Relations: Case Studies and Problem Solving offers readers the opportunity to observe and analyze the manner in which contemporary businesses and organizations interact with key groups and influences. A basic assumption of the text is that principles of best practice are best learned through examining how real organizations have chosen to develop and maintain their relationships in a variety of industries, locations, and settings. Authors Larry F. Lamb and Kathy Brittain McKee provide valuable insights into contemporary business and organizational management practices through the variety of cases presented here. Some cases detail positive, award-winning practices, while others demonstrate practices that were less successful. Cases illustrate both specific public-relations campaigns and broader business and organizational practices that had public-image or public-relations implications. The cases enable readers to consider explicit public-relations choices as well as to analyze and assess the impact of all management decisions on relationships with key stakeholders, whether they were designed or implicit or even accidental. Lamb and McKee have placed special emphasis on public relations as a strategic management function that must coordinate its planning and activities with several organizational units - human resources, marketing, legal counsel, finance, operations, and others. A commitment to the ethical practice of public relations underlies the book, and students are challenged not only to assess the effectiveness of the practices outlined but also to understand the ethical implications of those choices. With its scope and orientation, the text is appropriate for use in undergraduate courses on public-relations management, public-relations cases and campaigns or business management or integrated-communication management.

About this title

About the Author

Kathy Brittain McKee is a professor of communication at Berry College where she served from 1999-2009 as the associate provost and dean of academic services. She is the co-author of Media Ethics: Cases and Moral Reasoning, which is now in its 8th edition. She serves as editor of Journalism & Communication Monographs.  Dr. McKee has published journal articles and book chapters in media ethics, visual imagery, communication pedagogy and student-press regulation.

Larry F. Lamb has held leadership positions in corporate communications at Fortune 500 companies and served pharmaceutical and manufacturing clients of a global strategic communications business. He has taught at public universities in Kansas, North Carolina and the Russian Federation.

Edition details

• Publisher: Routledge
• Publication date: 2004
• Language: English
• ISBN 10: 0805846077
• ISBN 13: 9780805846072
• Binding: Paperback
• Edition number: 1
• Number of pages: 276