Media Economics: Theory and Practice (Routledge Communication Series) - Softcover

 
9780805845808: Media Economics: Theory and Practice (Routledge Communication Series)
Softcover
ISBN 10: 0805845801 ISBN 13: 9780805845808
Publisher: Routledge, 2003

Synopsis

Media Economics: Theory and Practice focuses on the basic principles of economics in the business sector and applies them to contemporary media industries. This text examines the process of media economics decision making through an exploration of key topics, such as industrial restructuring, regulatory constraints upon media operations, and changing economic value, providing key insights into media business activities. With the structure and value of media industries changing rapidly and sometimes dramatically, this text moves beyond a basic documentation of historical patterns to help readers understand the mechanics of change, offering insight into the processes reproducing contemporary trends in media economics. Thoroughly updated in this third edition, Media Economics focuses on the primary concerns of media economics, the techniques of economic and business analysis, and the overall characteristics of the media environment; and explores contemporary business practices within specific media industries, including newspaper, magazine, television, cable, movie, radio advertising, music, and online industries. New for this edition are chapters on the advertising, book publishing, and magazine publishing industries. Chapters contributed by expert scholars and researchers provide substantial discussions of the crucial topics and issues in the media industry sectors, and emphasize both domestic and international businesses. Offering a thorough examination of the economic factors and forces concerning the media industries, Media Economics is appropriate for use as a course text for advanced media management and economics students. It also serves as an indispensable reference for scholars and researchers in media business arenas.

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About the Author

Alison Alexander, James Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2003
Language
English
ISBN 10 
0805845801
ISBN 13 
9780805845808
Binding
Paperback
Edition number
3
Number of pages
312
Editor
Alexander Alison, Owers James, Carveth Rodney A., Hollifield C. Ann, Greco Albert N.