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Synopsis
Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for greater commercialization through advertising on media that have not previously been exploited. In democratic societies, there is a tension between freedom of speech rights and the harm that might be done to children through commercial messages. This book explores all of these issues and looks to the future in considering how effective codes of practice and regulation will develop.
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About the Author
Barrie Gunter, Caroline Oates, Mark Blades
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Advertising to Children on TV: Content, Impact, and Regulation
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Advertising to Children on TV : Content, Impact, and Regulation
Published by
Taylor & Francis Group, 2004
ISBN 10: 0805844880
ISBN 13: 9780805844887
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Advertising to Children on TV : Content, Impact, and Regulation
Published by
Taylor & Francis Group, 2004
ISBN 10: 0805844880
ISBN 13: 9780805844887
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library copy. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 944438-6
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Advertising to Children on TV : Content, Impact, and Regulation
Published by
Taylor & Francis Group, 2004
ISBN 10: 0805844880
ISBN 13: 9780805844887
Used
Hardcover
First Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 18570403-6
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Advertising to Children on TV: Content, Impact, and Regulation
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Advertising to Children on TV: Content, Impact, and Regulation
Published by
Lawrence Erlbaum Associates, 2005
ISBN 10: 0805844880
ISBN 13: 9780805844887
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Seller: Anybook.com, Lincoln, United Kingdom
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Advertising to Children on TV: Content, Impact, and Regulation
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Advertising to Children on TV: Content, Impact, and Regulation
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Advertising to Children on TV: Content, Impact, and Regulation
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Advertising to Children on TV : Context, Impact, and Regulation
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Condition: New. Seller Inventory # 2307249-n