Research in Media Promotion (Routledge Communication Series) - Hardcover

Book 9 of 231: Routledge Communication
 
9780805833829: Research in Media Promotion (Routledge Communication Series)
Hardcover
ISBN 10: 080583382X ISBN 13: 9780805833829
Publisher: Routledge, 2014

Synopsis

Eastman has assembled this exemplary volume to spotlight media promotion and to examine current research on the promotion of television and radio programs. The studies included here explore various types of promotion and use widely differing methods and approaches, providing a comprehensive overview of promotion research activities. Chapters include extensive literature reviews, original research, and discussion of research questions for subsequent study.

Research in Media Promotion serves as a benchmark for the current state of promotion research and theory, and establishes the role of promotion as a primary factor affecting audience size. Appropriate for coursework and study in programming, marketing, research methods, management, and industry processes and practices, this volume offers agenda items for future study and is certain to stimulate new research ideas.

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About the Author

Susan Tyler Eastman

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Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
080583382X
ISBN 13 
9780805833829
Binding
Hardcover
Edition number
1
Number of pages
380
Editor
Eastman Susan Tyler

Other Popular Editions of the Same Title

9781138861268: Research in Media Promotion (Routledge Communication Series)

Featured Edition

ISBN 10:  113886126X ISBN 13:  9781138861268
Publisher: Routledge, 2015
Softcover