This reference book is designed as a road map for researchers who need to find specific information about American mass communication as expeditiously as possible. Taking a topical approach, it integrates publications and organizations into subject-focused chapters for easy user reference. The editors define mass communication to include print journalism and electronic media and the processes by which they communicate messages to their audiences. Included are newspaper, magazine, radio, television, cable, and newer electronic media industries. Within that definition, this volume offers an indexed inventory of more than 1,400 resources on most aspects of American mass communication history, technology, economics, content, audience research, policy, and regulation.
The material featured represents the carefully considered judgment of three experts -- two of them librarians -- plus four contributors from different industry venues. The primary focus is on the domestic American print and electronic media industries. Although there is no claim to a complete census of all materials on print journalism and electronic media -- what is available is now too vast for any single guide -- the most important and useful items are here. The emphasis is on material published since 1980, though useful older resources are included as well. Each chapter is designed to stand alone, providing the most important and useful resources of a primary nature -- organizations and documents as well as secondary books and reports. In addition, online resources and internet citations are included where possible.
"synopsis" may belong to another edition of this title.
Edited by Christopher H. Sterling The George Washington University James K. Bracken The Ohio State University and Susan M.Hiu National Association of Broadcasters With contributions from: Louise Benjamin, Pamela Czapla, Harry Sova, and Frances G. Wilhoit
"About this title" may belong to another edition of this title.
Seller: Research Ink, Takoma Park, MD, U.S.A.
Hardback. Condition: As new. xv + 208 pp. book. Seller Inventory # 35959 B013
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: As New. Unread book in perfect condition. Seller Inventory # 2077962
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: As New. Unread book in perfect condition. Seller Inventory # 2077962
Quantity: 10 available
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 224 This item is printed on demand. Seller Inventory # 7505789
Quantity: 3 available
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Condition: New. Seller Inventory # 2077962-n
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Condition: New. Seller Inventory # 2077962-n
Quantity: 10 available
Seller: Books Puddle, New York, NY, U.S.A.
Condition: New. pp. 224. Seller Inventory # 26342178
Seller: moluna, Greven, Germany
Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Edited by Christopher H. Sterling The George Washington University James K. Bracken The Ohio State University and Susan M.Hiu National Association of Broadcasters With contributions from: Louise Benjamin, Pamela Czapla, Harry Sova, and Frances G. Wilhoit. Seller Inventory # 595018656
Quantity: Over 20 available
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
HRD. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000. Seller Inventory # L1-9780805820249
Quantity: Over 20 available
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Condition: New. In. Seller Inventory # ria9780805820249_new
Quantity: Over 20 available