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Synopsis
The importance of media economics became apparent in the massive business reorganizations of the 1980s and the 1990s. Due to regulatory, technological, and financial changes, media became the target of takeovers, breakups, mergers, and acquisitions. Media economics became much more than understanding cash flow within a single business organization.
This book is designed to focus on the principles of economics in the business sector and to apply them to specific media industries. It examines the process of media economics decision making through an exploration of such topics as industrial restructuring, regulatory constraints upon media operations, and changing economic value. The first part of this book focuses on the concerns of media economics, the techniques of economic and business analysis, and overall characteristics of the rapidly changing media environment. The second part examines economic practice within specific media industries.
"synopsis" may belong to another edition of this title.
Product Description
ALEXANDER, A. & AL., EDS. MEDIA ECONOMICS. THEORY AND PRACTICE . LONDON, 1997, 425 p.,. Encuadernacion original. Nuevo.
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2007
- ISBN 10 0805818421
- ISBN 13 9780805818420
- BindingPaperback
- LanguageEnglish
- Edition number2
- Number of pages320
- EditorAlexander Alison, Owers James, Carveth Rodney A.
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Media Economics: Theory and Practice
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Media Economics - 2nd Ed PR: Theory and Practice (Communications)
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Media Economics: Theory and Practice. 2nd edition
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Mahwah, New Jersey, U.S.A.: Lawrence Erlbaum Assoc Inc, 1998
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ISBN 13: 9780805818420
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Media Economics : Theory & Practice
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Condition: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Seller Inventory # Z1-M-002-02700
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LEA's Communication Series: Media Economics: Theory and Practice
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Lawrence Erlbaum Associates, 1998
ISBN 10: 0805818421
ISBN 13: 9780805818420
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Condition: Fair. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Book contains pencil markings. In fair condition, suitable as a study copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,600grams, ISBN:9780805818420. Seller Inventory # 9896563
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Media Economics: Theory and Practice (Routledge Communication Series)
Published by
Lawrence Erlbaum Associates Inc, 1998
ISBN 10: 0805818421
ISBN 13: 9780805818420
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Condition: Gut. Zustand: Gut - Gebrauchs- und Lagerspuren. 2. Auflage. Aus der Auflösung einer renommierten Bibliothek. Kann Stempel beinhalten. | Seiten: 304 | Sprache: Englisch | Produktart: Bücher. Seller Inventory # 42492050/203
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MEDIA ECONOMICS. THEORY AND PRACTICE
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ERLBAUM, LAWRENCE, LONDON, 1997
ISBN 10: 0805818421
ISBN 13: 9780805818420
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Tapa blanda. Condition: New. 2ª edición. ALEXANDER, A. & AL., EDS.: MEDIA ECONOMICS. THEORY AND PRACTICE. LONDON, 1997, 425 p. , 0 gr. Encuadernacion original. Nuevo. (4A) 0 gr. Libro. Seller Inventory # 36684
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