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Understanding Consumer Decision Making: The Means-end Approach To Marketing and Advertising Strategy - Softcover
Synopsis
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
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About the Author
Richmont Partners
Pennsylvania State University
"About this title" may belong to another edition of this title.
- PublisherRoutledge
- Publication date2001
- ISBN 10 080581731X
- ISBN 13 9780805817317
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages466
- EditorReynolds Thomas J.
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