Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series) - Softcover

Book 140 of 231: Routledge Communication
 
9780805810448: Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)
Softcover
ISBN 10: 0805810447 ISBN 13: 9780805810448
Publisher: Routledge, 1991

Synopsis

This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations into those psychological processes that occur between the process of selecting media messages for consumption and assessments of whatever processes mediate the long-term impact such message consumption may have on consumers' subsequent behavior. The editors strive to further understanding of some of the basic processes underlying the ways we gain entertainment and information.

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About the Author

Jennings Bryant, Dolf Zillmann

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
1991
Language
English
ISBN 10 
0805810447
ISBN 13 
9780805810448
Binding
Paperback
Edition number
1
Number of pages
422
Editor
Bryant Jennings, Zillmann Dolf

Other Popular Editions of the Same Title

9780805800333: Responding To the Screen: Reception and Reaction Processes (Routledge Communication Series)

Featured Edition

ISBN 10:  0805800336 ISBN 13:  9780805800333
Publisher: Routledge, 1991
Hardcover