Mass Communication Research Methods: A Step-by-step Approach (Routledge Communication Series) - Hardcover

Book 16 of 16: Routledge Library Editions: Communication Studies

Hsia, H.J.

 
9780805802160: Mass Communication Research Methods: A Step-by-step Approach (Routledge Communication Series)

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Synopsis

Step-by-step, Dr. Hsia leads students from problem identification, through the mazes of surveys, experimentation, historical/qualitative studies, statistical analysis, and computer data processing to the final submission and publication in scientific or popular publications.

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