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Synopsis
Principles of Advertising: A Global Perspective, Second Edition updates the classic first edition of this exceptional classroom resource, selected as one of CHOICE magazine's Outstanding Academic Titles for 1999. Ideal for use as an introductory textbook, the book presents an integrated marketing approach that's essential for keeping up with the changing world of contemporary advertising, and reflects the authors' expertise not just in advertising, but also in the larger field of integrated marketing communications. The new edition of the book examines the environment in the advertising industry following the terrorist attacks on Sept. 11, 2001, as well as market segmentation, target marketing, product positioning, buyer behavior, legal and political concerns, the creative aspects of advertising, and much more.
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Monle Lee, Carla Johnson
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Principles of Advertising : A Global Perspective, Second Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 48355376-75
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Principles of Advertising : A Global Perspective, Second Edition
Seller: Better World Books: West, Reno, NV, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 48355376-75
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Principles of Advertising : A Global Perspective, Second Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 53563671-6
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Principles of Advertising: A Global Perspective, Second Edition
Seller: BooksRun, Philadelphia, PA, U.S.A.
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Paperback. Condition: Very Good. 1. It's a well-cared-for item that has seen limited use. The item may show minor signs of wear. All the text is legible, with all pages included. It may have slight markings and/or highlighting. Seller Inventory # 0789023008-11-1
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Principles of Advertising: A Global Perspective
Seller: Anybook.com, Lincoln, United Kingdom
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Condition: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. Clean from markings. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,800grams, ISBN:9780789023001. Seller Inventory # 9853771
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Principles of Advertising: A Global Perspective, Second Edition
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Principles of Advertising: A Global Perspective, Second Edition
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Paperback. Condition: New. In shrink wrap. Looks like an interesting title! Seller Inventory # Q-0789023008
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Principles Of Advertising: A Global Perspective
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Principles Of Advertising: A Global Perspective
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Condition: New. Print on Demand pp. 454 This item is printed on demand. Seller Inventory # 7507691
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Principles Of Advertising: A Global Perspective
Print on DemandSeller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. PRINT ON DEMAND pp. 454. Seller Inventory # 18340286