Items related to Concise Encyclopedia of Advertising
Synopsis
At your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!
As with many institutions, advertising has developed its own vocabulary. While some terms and concepts may overlap with other areas, many are used in a particular way and have specific meanings in advertising. The Concise Encyclopedia of Advertising is a comprehensive yet to-the-point compilation of terms and concepts used in the advertising industry. It provides brief, easy-to-understand definitions and explanations of common advertising terms and covers all major concepts used in the industry.
The Concise Encyclopedia of Advertising is unique in that it completely covers all terms and examines all aspects of advertising. This book will help bring you up-to-date with current advertising jargon. It is laid out in an easy-to-use alphabetical format, which allows you to easily access and understand the information. For further reference, it also includes a list of advertising experts who have recently written articles or textbooks on advertising.
Some of the terms and concepts in the Concise Encyclopedia of Advertising include:
- advertising appeals
- evaluation criteria of advertising
- Internet advertising
- magazine advertising
- television advertising
- advertising campaign management
- sponsorship marketing
- and many more!
The Concise Encyclopedia of Advertising provides advertisers, marketers, consumers, and businesses a handy reference to the terminology that is used in the advertising industry. Those new to the business or trying to get into the business can use this book to familiarize themselves with terms and concepts they will need to know. Individuals already in the business can use this book as a quick reference tool for terms they are unsure of or have forgotten. It is also useful as a textbook for students of advertising.
"synopsis" may belong to another edition of this title.
About the Author
Stevens, Robert E; Loudon, David L; Clow, Kenneth E.; Baack, Donald
"About this title" may belong to another edition of this title.
Search results for Concise Encyclopedia of Advertising
Stock Image
Concise Encyclopedia of Advertising
Published by
Taylor & Francis Group, 2005
ISBN 10: 0789022117
ISBN 13: 9780789022110
Used
Softcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP97024846
Quantity: 1 available
Stock Image
Concise Encyclopedia of Advertising
Published by
Taylor & Francis Group, 2005
ISBN 10: 0789022117
ISBN 13: 9780789022110
Used
Softcover
First Edition
Seller: Better World Books Ltd, Dunfermline, United Kingdom
Seller rating 5 out of 5 stars
Condition: Very Good. 1st Edition. Ships from the UK. Former library book; may include library markings. Used book that is in excellent condition. May show signs of wear or have minor defects. Seller Inventory # GRP97024846
Quantity: 1 available
Stock Image
Concise Encyclopedia of Advertising
Published by
Taylor & Francis Inc, 2005
ISBN 10: 0789022117
ISBN 13: 9780789022110
New
Paperback / softback
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. 400. Seller Inventory # B9780789022110
Quantity: 1 available
Stock Image
Concise Encyclopedia of Advertising
Published by
The Haworth Press, Incorporated, 2005
ISBN 10: 0789022117
ISBN 13: 9780789022110
New
Softcover
Seller: Majestic Books, Hounslow, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. pp. xiii + 213 This item is printed on demand. Seller Inventory # 7456016
Quantity: 3 available
Stock Image
Concise Encyclopedia of Advertising
Seller: Revaluation Books, Exeter, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: Brand New. 1st edition. 213 pages. 8.50x6.00x0.50 inches. In Stock. Seller Inventory # __0789022117
Quantity: 1 available
Stock Image
Concise Encyclopedia of Advertising
Published by
The Haworth Press, Incorporated, 2005
ISBN 10: 0789022117
ISBN 13: 9780789022110
New
Softcover
Seller: Books Puddle, New York, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. xiii + 213 Index. Seller Inventory # 26424655
Quantity: 4 available
Stock Image
Concise Encyclopedia of Advertising
Published by
The Haworth Press, Incorporated, 2005
ISBN 10: 0789022117
ISBN 13: 9780789022110
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 5 out of 5 stars
Condition: New. PRINT ON DEMAND pp. xiii + 213. Seller Inventory # 18424645
Quantity: 4 available
Seller Image
Concise Encyclopedia of Advertising
Published by
Taylor & Francis, 2005
ISBN 10: 0789022117
ISBN 13: 9780789022110
New
Einband - flex.(Paperback)
Seller: moluna, Greven, Germany
Seller rating 5 out of 5 stars
Einband - flex.(Paperback). Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Stevens, Robert E Loudon, David L Clow, Kenneth E. Baack, DonaldAt your fingertipsfind advertising terms and concepts quickly and easily in this A-Z reference guide!As with many institutions, advertising has developed its own vocabular. Seller Inventory # 594996031
Quantity: Over 20 available