Items related to Marketing Your Business: A Guide to Developing a Strategic...
Synopsis
Examine essential marketing disciplines and weapons!This essential book will show you how to design a strategic marketing plan for any brand, product, service, or business! It explains all of the major marketing disciplines and familiarizes you with the marketing “weapons arsenal.” It also teaches you to conduct a marketing audit, provides helpful sample worksheets and forms and includes case examples, a glossary of marketing terms, and appendixes discussing sources of “marketing intelligence” and professional marketing associations.This single volume provides a step-by-step process (with short, clear examples) of how to develop a custom plan to fit any business. In addition, it defines all of the business terms you’ll find inside and lists additional resources to draw upon. With Marketing Your Business: A Guide to Developing a Strategic Marketing Plan, you will explore:
- the process of selecting the right strategy by defining your business strategy, assessing the most relevant focal points, and choosing the marketing strategy that will work best for you
- the arsenal of current marketing weaponry--advertising, budgeting, promotions, pricing, sales, database marketing, public relations, packaging, legal issues, and more!
- the nature of strategic marketing plans-competitive and environmental assessments, mission statements, slogans, budgeting, goals and objectives, etc.
- key checklists and 13 sample work forms that will help you formulate your plan
- and much more!
Ideal for use by educators and students as well as businesspeople, Marketing Your Business brings together everything you need to know to develop an effective strategic marketing plan and put it into action!
"synopsis" may belong to another edition of this title.
About the Author
Ronald A Nykiel, Robert E Stevens, David L Loudon
"About this title" may belong to another edition of this title.
Search results for Marketing Your Business: A Guide to Developing a Strategic...
Stock Image
Marketing Your Business : A Guide to Developing a Strategic Marketing Plan
Published by
Taylor & Francis Group, 2003
ISBN 10: 0789017695
ISBN 13: 9780789017697
Used
Hardcover
First Edition
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. 1st Edition. Former library copy. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Includes library markings. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 2487133-6
Seller Image
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Seller: -OnTimeBooks-, Phoenix, AZ, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. A copy that has been read, remains in good condition. All pages are intact, and the cover is intact. The spine and cover show signs of wear. Pages can include notes and highlighting and show signs of wear, and the copy can include "From the library of" labels or previous owner inscriptions. 100% GUARANTEE! Shipped with delivery confirmation, if you're not satisfied with purchase please return item! Ships via media mail. Seller Inventory # OTV.0789017695.G
Seller Image
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Seller: Libro Co. Italia Srl, San Casciano Val di Pesa, FI, Italy
Seller rating 4 out of 5 stars
Rilegato in Tela. Condition: fine. Oxford, 2003; clothbound, pp. 332, cm 16x22. Libro. Seller Inventory # 3388207
Stock Image
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Seller: Books Puddle, Woodside, NY, U.S.A.
Seller rating 4 out of 5 stars
Condition: New. pp. 332. Seller Inventory # 26340552
Stock Image
Marketing Your Business : A Guide to Developing a Strategic Marketing Plan
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 1822025-n
Stock Image
Marketing Your Business
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, Ireland
Seller rating 5 out of 5 stars
Condition: New. This guide provides instructions for creating a marketing plan suited to particular businesses, products, services, or brands. It describes the various tools and techniques associated with marketing, and offers advice on choosing the best strategy. Checklists and sample forms are included. Nykiel te Num Pages: 324 pages, index. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 222 x 152 x 32. Weight in Grams: 657. . 2003. Hardback. . . . . Seller Inventory # V9780789017697
Buy New
£ 218.17
£ 8.07 shipping
Ships from Ireland to U.S.A.
Ships from Ireland to U.S.A.
Quantity: Over 20 available
Stock Image
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Print on DemandSeller: Majestic Books, Hounslow, United Kingdom
Seller rating 4 out of 5 stars
Condition: New. Print on Demand pp. 332 This item is printed on demand. Seller Inventory # 7507351
Buy New
£ 219.93
£ 6.50 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: 4 available
Stock Image
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Seller: California Books, Miami, FL, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # I-9780789017697
Seller Image
Marketing Your Business : A Guide to Developing a Strategic Marketing Plan
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
Condition: New. Seller Inventory # 1822025-n
Buy New
£ 216.47
£ 15 shipping
Ships from United Kingdom to U.S.A.
Ships from United Kingdom to U.S.A.
Quantity: Over 20 available
Stock Image
Marketing Your Business: A Guide to Developing a Strategic Marketing Plan
Print on DemandSeller: Biblios, Frankfurt am main, HESSE, Germany
Seller rating 4 out of 5 stars
Condition: New. PRINT ON DEMAND pp. 332. Seller Inventory # 18340546