Quick Service Restaurants, Franchising, and Multi-Unit Chain Management - Softcover

Kwansa, Francis A; Parsa, H.G.

Softcover

ISBN 10: 0789017059 ISBN 13: 9780789017055

Publisher: Routledge, 2002

Synopsis

Learn about new strategies to improve service, quality, and profitability for quick service restaurants!Quick Service Restaurants, Franchising, and Multi-Unit Chain Management examines a variety of issues pertaining to quick service restaurants. Quick-service restaurants (QSR) are the dominant sector of the foodservice industry and a one-hundred-billion-dollar industry. Since their inception in the 1920s, quick-service restaurants have become one of the cultural icons of America. This informative book contains vital information on:

• growth, change and strategy in the international foodservice industry
• food safety as an international problem and the formation of outreach committees to combat the challenges faced globally
• food consumption patterns and the driving forces that influence consumer food preferences
• the differences between mature and younger customers’ expectations and experiences in QSRs, casual, and fine dining restaurants
• consumer attitudes toward airline food
• adding quick-service meals to airplane menus
• factors influencing parental patronage of QSRs
• a case study on how Billy Ingram, founder of White Castle restaurants, made the hamburger a staple on American menus

About this title

About the Author

Francis A Kwansa, H.G. Parsa

Edition details

• Publisher: Routledge
• Publication date: 2002
• Language: English
• ISBN 10: 0789017059
• ISBN 13: 9780789017055
• Binding: Paperback
• Edition number: 1
• Number of pages: 370