Items related to Guanxi: Relationship Marketing in a Chinese Context
Synopsis
Develop a network of successful business relationships in China!This systematic study of the Chinese concept of guanxi--broadly translated, ”personal relationship” or ”connections”--offers a comprehensive social and professional model for doing business in China. In addition to a clear analysis of the origins and meanings of this vital concept, Guanxi: Relationship Marketing in a Chinese Context empowers you with practical tools for establishing guanxi in order to facilitate successful business relationships. Guanxi is based on an original research study as well as the authors’twenty years of experience of doing business in China. Their understanding of the implications of face, favor, reciprocity, honor, and interconnectedness--all vital parts of guanxi--will enable you to understand the unstated assumptions of Chinese business culture. Moreover, the book discusses the legal implications of guanxi as well as cultural expectations.This valuable handbook offers a wealth of information on guanxi:
- case studies of guanxi in action
- managerial implications of saving face and reciprocity
- measuring guanxi quality and performance indicators
- step-by-step instructions for building guanxi
- detailed strategies for penetrating the Chinese market
Guanxi is an indispensable tool for anyone wanting to do business in China, for students of international business or Chinese culture, and for scholars interested in international business culture.
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About the Author
Kaynak, Erdener; Wong, Y.H.; Leung, Thomas
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Guanxi: Relationship Marketing in a Chinese Context
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Guanxi: Relationship Marketing in a Chinese Context
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Paperback. Condition: Very Good. Guanxi: Relationship Marketing in a Chinese Context This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Seller Inventory # 7719-9780789012906
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Guanxi : Relationship Marketing in a Chinese Context
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Guanxi: Relationship Marketing in a Chinese Context
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Guanxi : Relationship Marketing in a Chinese Context
Published by
The Haworth Press, Incorporated, 2001
ISBN 10: 0789012901
ISBN 13: 9780789012906
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Guanxi: Relationship Marketing in a Chinese Context
Published by
Taylor & Francis Inc, 2001
ISBN 10: 0789012901
ISBN 13: 9780789012906
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Guanxi: Relationship Marketing in a Chinese Context
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Paperback. Condition: Brand New. 1st edition. 229 pages. 8.00x6.00x0.75 inches. In Stock. Seller Inventory # __0789012901
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Guanxi : Relationship Marketing in a Chinese Context
Published by
The Haworth Press, Incorporated, 2001
ISBN 10: 0789012901
ISBN 13: 9780789012906
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Guanxi
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Guanxi : Relationship Marketing in a Chinese Context
Published by
The Haworth Press, Incorporated, 2001
ISBN 10: 0789012901
ISBN 13: 9780789012906
New
Softcover
Seller: Biblios, Frankfurt am main, HESSE, Germany
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Condition: New. pp. 248. Seller Inventory # 18340840
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