Rosso on Fund Raising: Lessons from a Master's Lifetime Experience (Jossey-Bass Nonprofit Sector Series) - Hardcover

Rosso, Henry A.

Hardcover

ISBN 10: 0787903043 ISBN 13: 9780787903046

Publisher: Jossey-Bass, 1996

Synopsis

A valuable set of reflections, anecdotes, and pure fund raising wisdom from one of the great pioneers in the development field.
--Michael O'Neill, professor and director, Institute for Nonprofit Organization Management, University of San Francisco

For over forty-five years, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He has been recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more--all in a refreshing writing style that makes fund raising human and friAndly.

About this title

About the Author

HENRY A. ROSSO has almost five decades of experience as a fund raising professional. He is founder and director emeritus of The Fund Raising School, a program at the Center on Philanthropy at Indiana University. Rosso is the editor and lead author of Achieving Excellence in Fund Raising (Jossey-Bass, 1991), which won the 1992 Staley/Robeson/Ryan/St. Lawrence Prize for Research on Fund-Raising and Philanthropy presented by the National Society of Fund Raising Executives.

From the Back Cover

For most of his forty-six-year career, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He is one of the most beloved and respected in the field, and recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more―all in a refreshing writing style that makes fund raising human and friendly.
Rosso identifies the five essential steps in fund raising―analysis, planning, execution, control, and evaluation―and illustrates how each works in real life. Using numerous real-life examples and case studies, he offers advice on crisis planning, evaluating fund raising programs, understanding the "language" of fund raising, and more. And in amusing detail, he describes some of the mistakes made over his long career and the key lessons learned from them.
For both novice and experienced fund raising practitioners, Rosso on Fund Raising delivers a highly readable and entertaining distillation of the practical wisdom gained in a lifetime of fund raising experience.

From the Inside Flap

For most of his forty-six-year career, Henry Rosso has worked to enhance and advance the work and lives of professional fund raisers the world over. He is one of the most beloved and respected in the field, and recognized as the person who has most shaped present fund raising practice and theory. In this book of thoughtful essays, he explores a variety of topics including leadership, stewardship, the art of asking, building relationships, and more―all in a refreshing writing style that makes fund raising human and friAndly. Rosso identifies the five essential steps in fund raising―analysis, planning, execution, control, and evaluation―and illustrates how each works in real life. Using numerous real-life examples and case studies, he offers advice on crisis planning, evaluating fund raising programs, understanding the "language" of fund raising, and more. And in amusing detail, he describes some of the mistakes made over his long career and the key lessons learned from them. For both novice and experienced fund raising practitioners, Rosso on Fund Raising delivers a highly readable and entertaining distillation of the practical wisdom gained in a lifetime of fund raising experience.

Edition details

• Publisher: Jossey-Bass
• Publication date: 1996
• Language: English
• ISBN 10: 0787903043
• ISBN 13: 9780787903046
• Binding: Hardcover
• Edition number: 1
• Number of pages: 203