Communicating Change Wrkplace Mrktplace (Jossey-Bass Management) - Softcover

D'Aprix, Roger

Softcover

ISBN 10: 0787901997 ISBN 13: 9780787901998

Publisher: John Wiley & Sons, 1996

Synopsis

Marshal support throughout your organization

Develop a communications strategy that works for -- not against -- you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace -- the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.

About this title

About the Author

Roger D'Aprix is vice president and advisory board member of ROI Communication. He is an internationally known communication consultant, lecturer, and author who has assisted scores of Fortune 500 companies in developing their communication strategies and redesigning their communication training. He is the author of several business books including the best-selling Communicating for Change: Connecting the Workplace with the Marketplace from Jossey-Bass.

From the Back Cover

Today's environment demands that organizations constantly change in order to survive. Yet despite these high stakes, many major change efforts still fail. Too often, communication failures undermine leadership attempts at change, leaving employees without the crucial knowledge to understand what is happening and why - ultimately causing them to lose faith in both their leaders and the system itself. In Communicating for Change, Roger D'Aprix calls on his vast experience on the front lines of organizational communication to show why and where these avoidable breakdowns occur. He argues executives, corporate communicators, human resource managers, and other change agents to re-create communication as a management system by developing the four key elements of strategy, accountability, rewards, and training. He also invites them to join together in using communication strategically by connecting an organization's vision, mission, and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Developed with the author's findings from hundreds of executive interviews and employee focus groups, D'Aprix's market-based strategic communication model demonstrates how to integrate and align communication at all levels - especially in today's flatter, horizontal organizations - to help employees understand and commit to workplace change.

Edition details

• Publisher: John Wiley & Sons
• Publication date: 1996
• Language: English
• ISBN 10: 0787901997
• ISBN 13: 9780787901998
• Binding: Paperback
• Edition number: 1
• Number of pages: 176