It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon - Softcover

Softcover

ISBN 10: 078647694X ISBN 13: 9780786476947

Publisher: McFarland & Co, 2014

Synopsis

This collection of 13 new essays employs ethnographic methods to investigate San Diego's Comic-Con International, the largest annual celebration of the popular arts in North America. Working from a common grounding in fan studies, these individual explorations examine a range of cultural practices at an event drawing crowds of nearly 125,000 each summer.

Investigations range from the practices of fans costuming themselves to the talk of corporate marketers. The collection seeks to expand fan studies, exploring Comic-Con International more deeply than any publication before it.

About this title

About the Authors

Ben Bolling is a Jacob K. Javits Fellow in the Department of English and Comparative Literature at the University of North Carolina, Chapel Hill.

Matthew J. Smith is Professor of English and Dean and Director of The Ohio State University at Newark. He has published a dozen scholarly books focused on media and comics studies. He lives in Newark, Ohio.

Edition details

• Publisher: McFarland & Co
• Publication date: 2014
• Language: English
• ISBN 10: 078647694X
• ISBN 13: 9780786476947
• Binding: Paperback
• Edition number: 1
• Number of pages: 216
• Editor: Bolling Ben, Smith Matthew J.