It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon - Softcover

 
9780786476947: It Happens at Comic-Con: Ethnographic Essays on a Pop Culture Phenomenon
Softcover
ISBN 10: 078647694X ISBN 13: 9780786476947
Publisher: McFarland & Co, 2014

Synopsis

This collection of 13 new essays employs ethnographic methods to investigate San Diego's Comic-Con International, the largest annual celebration of the popular arts in North America. Working from a common grounding in fan studies, these individual explorations examine a range of cultural practices at an event drawing crowds of nearly 125,000 each summer.

Investigations range from the practices of fans costuming themselves to the talk of corporate marketers. The collection seeks to expand fan studies, exploring Comic-Con International more deeply than any publication before it.

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About the Authors

Ben Bolling is a Jacob K. Javits Fellow in the Department of English and Comparative Literature at the University of North Carolina, Chapel Hill.

Matthew J. Smith is Professor of English and Dean and Director of The Ohio State University at Newark. He has published a dozen scholarly books focused on media and comics studies. He lives in Newark, Ohio.

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Publisher
McFarland & Co
Publication date
2014
Language
English
ISBN 10 
078647694X
ISBN 13 
9780786476947
Binding
Paperback
Edition number
1
Number of pages
216
Editor
Bolling Ben, Smith Matthew J.