Items related to Advertising Campaign Design: Just the Essentials
Synopsis
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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About the Author
Robyn Blakeman
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- PublisherRoutledge
- Publication date2011
- ISBN 10 0765625539
- ISBN 13 9780765625533
- BindingPaperback
- LanguageEnglish
- Edition number1
- Number of pages256
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Advertising Campaign Design: Just the Essentials
Published by
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ISBN 10: 0765625539
ISBN 13: 9780765625533
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Advertising Campaign Design: Just the Essentials
Published by
Taylor & Francis Ltd, 2011
ISBN 10: 0765625539
ISBN 13: 9780765625533
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Paperback / softback
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