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Synopsis
The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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About the Author
Robyn Blakeman
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Advertising Campaign Design
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Advertising Campaign Design
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Advertising Campaign Design : Just the Essentials
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Advertising Campaign Design
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Advertising Campaign Design : Just the Essentials
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Advertising Campaign Design : Just the Essentials
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