Synopsis
Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. Learning objectives, background, and context are provided in an easy-to-digest format with liberal use of lists and bullet points. Also included in each chapter are a key concepts list, review questions, and a solid summary to help initiate further student research.
The author’s practical focus and clear, conversational writing style, combined with an active-learning approach, make this textbook the student-friendly choice for courses on consumer behavior.
"synopsis" may belong to another edition of this title.
About the Author
Geoffrey P. Lantos is a Professor of Business Administration at Stonehill College in Massachusetts, where he has taught various undergraduate courses in marketing since 1986, including Consumer Behavior, Advertising Management, Marketing Research, New Product Management, and Marketing Principles. He has published journal articles, professional manuals, conference papers, book chapters, case studies, book reviews, and instructional materials in the areas of CB, marketing education, marketing ethics, corporate social responsibility, and advertising. Dr. Lantos serves as Book Review Editor for the Journal of Consumer Marketing and the Journal of Product and Brand Management.
"About this title" may belong to another edition of this title.
Other Popular Editions of the Same Title
Search results for Consumer Behavior in Action: Real-life Applications...
Stock Image
Consumer Behavior in Action : Real-Life Applications for Marketing Managers
Seller: Better World Books, Mishawaka, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Good. Pages intact with minimal writing/highlighting. The binding may be loose and creased. Dust jackets/supplements are not included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good. Seller Inventory # 14962786-6
Stock Image
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Seller: Indiana Book Company, Marion, IN, U.S.A.
Seller rating 5 out of 5 stars
Condition: Acceptable. Ships same or next business day with delivery confirmation. Acceptable condition. Contains highlighting. Expedited shipping available. Seller Inventory # 1000011127914-1
Stock Image
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Seller: HPB-Red, Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_416530085
Stock Image
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Seller: ThriftBooks-Atlanta, AUSTELL, GA, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less. Seller Inventory # G0765620901I4N00
Stock Image
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Seller: HPB Inc., Dallas, TX, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Very Good. Connecting readers with great books since 1972! Used books may not include companion materials, and may have some shelf wear or limited writing. We ship orders daily and Customer Service is our top priority! Seller Inventory # S_467054102
International Edition
CONSUMER BEHAVIOR IN ACTION: REAL-LIFE APPLICATIONS FOR MARKETING MANAGERS
International EditionSeller: Romtrade Corp., STERLING HEIGHTS, MI, U.S.A.
Seller rating 5 out of 5 stars
Condition: New. Brand New. Soft Cover International Edition. Different ISBN and Cover Image. Priced lower than the standard editions which is usually intended to make them more affordable for students abroad. The core content of the book is generally the same as the standard edition. The country selling restrictions may be printed on the book but is no problem for the self-use. This Item maybe shipped from US or any other country as we have multiple locations worldwide. Seller Inventory # ABBB-14665
Stock Image
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Published by
Routledge, 2010
ISBN 10: 0765620901
ISBN 13: 9780765620903
Used
paperback
First Edition
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: Good. 1st Edition. Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001109368U
Stock Image
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Seller: MyLibraryMarket, Waynesville, OH, U.S.A.
Seller rating 5 out of 5 stars
Paperback. Condition: As New. ***Please Read*** No marks on text - My shelf location - k-29-c*. Seller Inventory # 211024035
Stock Image
Consumer Behavior in Action: Real-life Applications for Marketing Managers
Seller: Textbooks_Source, Columbia, MO, U.S.A.
Seller rating 5 out of 5 stars
paperback. Condition: New. 1st Edition. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 001109368N
Seller Image
Consumer Behavior in Action : Real-Life Applications for Marketing Managers
Seller: GreatBookPrices, Columbia, MD, U.S.A.
Seller rating 5 out of 5 stars
Condition: As New. Unread book in perfect condition. Seller Inventory # 9636714