Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues - Softcover

Rao, P.M.

 
9780765617989: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues
Softcover
ISBN 10: 0765617986 ISBN 13: 9780765617989
Publisher: Routledge, 2014

Synopsis

This is the first book to present marketing strategy of high-tech products and services in a legal, economic, and global context. From software to hardware, from pharmaceuticals to digital movies and TV, the authors argue that the understanding of intellectual property rights (IPRs) is essential to devising effective marketing strategies.

"synopsis" may belong to another edition of this title.

About the Author

P. M. Rao is a Professor of Marketing and International Business at the College of Management, Long Island University- Post Campus, USA.

Joseph A. Klein is an attorney with a Harvard Law School degree, who specializes in information technology law, commercial contracts, and antitrust law.

"About this title" may belong to another edition of this title.

Publisher
Routledge
Publication date
2014
Language
English
ISBN 10 
0765617986
ISBN 13 
9780765617989
Binding
Paperback
Edition number
1
Number of pages
248

Other Popular Editions of the Same Title

9780765617972: Strategies for High-Tech Firms: Marketing, Economic, and Legal Issues

Featured Edition

ISBN 10:  0765617978 ISBN 13:  9780765617972
Publisher: Routledge, 2013
Hardcover